With a total of 9 fashion shows, over 34 participating labels and various other events during the Collection Première Dusseldorf, the fashion show concept PLATFORM FASHION is successfully starting into its fifth season from 29 to 31 January 2016 on the Areal Böhler.
Among these up to 6.000 expected guests of PLATFORM FASHION in this season many celebrities will be present. Familiar faces will be seen on the catwalk this time. For the
Fashion Show FASHION PLATFORM SELECTED on 31 January 2016 6.30 pm, Monica Ivancan and Alina Gerber will be participating as models for the jewelry label Gab & Ty by Jana Ina Zarella, Christoph Metzelder will be walking on the catwalk for the fashion show of Breuninger on 29 January 2016 9.00 pm which shows the highlights from the latest collection.
Another highlight for the upcoming PLATFORM FASHION will be the finalists from Germany’s Next Top Model Vanessa Fuchs, Anuthida Ploypetch, Lovelyn Enebechi and Betty Taube, who will be walking the catwalk in several fashion shows.
A limited quota of tickets is available through the Partner Eventim as well as at the usual ticket outlets for Fashion Yard meets PLATFORM FASHION, when on January 30, 2016 at 2.00 pm, young junior designers will present their new collections, and for PLATFORM SELECTED FASHION 31 January 2016 6.30 pm, in the presence of trade visitors, press and celebrities, the label Passionata, the jewelery label Gab & Ty by Jana Ina, the Duesseldorf-based label Strehlow, Maison Common from Munich and Bonvirage Clothing show their latest Autumn / Winter 2016 trends.
As an official partner in the section “hair”, the international hair styling brand ghd – good hair day, every day is on board again. “PLATFORM FASHION has been established on the fashion location Dusseldorf as a trend barometer. We’re glad to be present again as an official partner and be able to create the looks for the different designers and various collections with our tools and products“, quoting Rudi Meicht, CEO of ghd Germany.
“Inspired by the Collections, which will be shown on PLATFORM FASHION, we are creatig the trend hair-looks for fall / winter 2016 ” adds Verena Schöneberg, Head of Education of ghd Germany.
From January 29 until February 31 2016 the FASHION LOUNGE will host the new format FASHION LECTURES, including lectures, discussions and short descriptions of technical innovations and current trends in the fashion world to the future of commerce will be presented on more than 600sqm. The FASHION LOUNGE, a pop-up area for emerging designers in cooperation with Fashion Yard, an innovative sparkle Store of fashionsparkle, a lounge area of LEXUS as well as a press area with Wi-Fi can be found there.
Journalists, buyers, fashion businessman and fashion-conscious visitors can experience a different program every day on the site Böhler.
The group of participants of the first edition of FASHION LECTURES ranges from speakers of established companies to presentations of young start-ups.
“I am really looking forward to PLATFORM FASHION, professional fashion shows and new range of offers, such as FASHION LECTURES. The wide area of Areal Böhler provides a modern and inspiring environment. With the fifth edition the organizers also managed to reproduce the offer and thus the “CPD Ordertage” to enrich other facets. “recalls Uwe Kerkmann, Chief Office of Economic Development of the country’s provincial capital Dusseldorf, as positive effects around the activities of PLATFORM FASHION.
PLATFORM FASHION GOES ART. The current campaign and distinctive look around PLATFORM FASHION is being given by the hamburg artist Stefan Marx. For the fashion show concept he created a dynamic work that brings fashion and art together. The energetic tension between art and fashion is visible from his perspective. In his motive color and shape merge – aesthetic and statement is unfolding individually in the eye of the observer.
The styles are turning the runway into a vivid setting at PLATFORM FASHION, Stefan Marx is transforming the theme oh the fifth edition of FASHION PLATFORM into a zone for own Interpretations.
For the first time as a new Premium Partner, LEXUS Germany is represented at PLATFORM FASHION. “PLATFORM FASHION unites the world of fashion and lifestyle in a very special way. We look forward as an official partner to be present and we will exhibit several cars of our current model range on site. Among other things the new Lexus RX which is celebrating its launch in the German market. Like the collections of the designer, the RX stands for unique design and quality of workmanship. “quotes Markus Burgmer, Head of Marketing LEXUS Germany.
In addition, the GALLERY Express and the Fashion Net shuttle allows short transportation distances through the entire city during the Collection Première Dusseldorf. The shuttle service connects Areal Böhler with other offsite events, various showrooms, Hall 29/30 and the Dusseldorf Fashion House.
This season, besides the city of Düsseldorf PLATFORM FASHION is being supported by Broich Catering & Locations, Douglas, hair styling brand ghd international – good hair day, every day, as well as new Premium partner LEXUS Germany.
PLATFORM FASHION is realized by the Düsseldorf agency KOLLEKTIV K. The expected goal of the organizers is to offer interested fashion labels the opportunity to present their new collections to an interested audience in professional framework.
Information and the current program to PLATFORM FASHION on www.platform-fashion.de