Düsseldorf Juli 2016, with a total of nine fashion shows, over 30 participating labels and about 5000 expected guest, PLATFORM FASHION starts into its 6th season from July 22nd to July 24th.
This season will see the latest collections from the following labels / partners: Breuninger, FashionYard meets PLATFORM FASHION, 3D Fashion presented by Lexus / Voxelworld, Fashion Net presents Düsseldorf Designers / 3Zehn / Aleks Kurkowski / Lena Man, Annette Görtz, Unique, Gallery, PLATFORM FASHION SELECTED / AMCO Fashion by Annett Möller / Cabo by Milka / Delicatelove / Maison Common / strehlow und Thomas Rath.
Once again, many celebrities will mix and mingle with the crowd, some of them in fact as models on the runway. Breuninger expects Barbara Becker, Sila Sahin und Barbara Méier as front rowers at their show. The Unique collection will be worn on the runway by German model and actress Franziska Knuppe. A further highlight are confirmed appearances of Germany’s Next Topmodel finalists Elena Carriere, Lara Helmer and Fata Hasanovic at several shows. Starring in Thomas Rath’s fashion show will be German model Marie Amière.
In addition, further guest are expected at the event: Christian Tews, Angelina Heger, Katja Burkard, Laura Wontorra, Anna Hofbauer and Marvin Albrecht, Bella Lesnik, Annett Möller, Birgit von Bentzel, Verena Wriedt, Jenny Frankhauser, Nina Moghaddam, Daniela Michalski, Jessica Paszka, Mara Bergmann, Miriam Lahnstein, Ira Meindl, Ania Niedieck, Philipp Stehler, Benjamin Melzer, Jean Pearl, Anna Hiltrop, Johanna Garth, Lisa Loch, Ben Dahlhaus, Tanja Bülter, Mola Adebisi, Amelie Klever, Florian Molzahn, Miriam Biener, Annica Hansen, Christine Langner, Christiane Stein, Nina Mogghadam, Annette Eimermacher, Carola Ferstl, Maren Gilzer, Falk Willy Wild, Tanja Lanäus, Katrin Wrobel, Alana Siegel, Dagmar Kögel, Anna Hiltrop and Nadine Arrests.
For interested fashion fans, a limited number of tickets is still available for the FashionYard meets PLATFORM FASHION show on July 23rd, 13:00h. Tickets can be obtained online via Eventim as well as all official ticket counters.
On a separate area, FashionYard meets PLATFORM FASHION will set up several pop-up stores, where visitors will be able to shop the showcased collections from July 2nd to July 24th.
The current campaign of PLATFORM FASHION has been created by Leipzig based artist duo Doppeldenk, who have given the event a clear image. Their artworks function as a bold, polarising statement: similar to fashion itself, a deeper meaning lurks under a colourful, cheerful surface. A message that requires both intellectual depth and a sharp mind from the viewer. The concept of transience and continuance brings together two clashing abstracts that still enter a form of unity – if only for a brief moment in time.
Once again Lexus Deutschland has been announced as PLATFORM FASHION premium partner. Markus Burgmer, head of marketing LEXUS Germany comments on the fashion show 3D Fashion presented by LEXUS, taking place on July 23rd at 15:00h: “LEXUS stands for innovation, resource-friendly production and new technologies. With our partner Voxelworld we now present new standards in design and production of fashion at PLATFORM FASHION.”
Besides the city of Düsseldorf, PLATFORM FASHION will be supported by the following partners: PREMIUM PARTNER Broich Catering & Locations | Lexus Deutschland
PARTNER Douglas | Radisson Blu Media Harbour | Swissotel Düsseldorf – Neuss | Wempe
SUPPLIERS Baldessarini Fragrances | Dekra Event & Logistic | Blumen Fuss | Penther-Formes Group | Netvico | Rent4Event
Media and visitors can sign up for accreditation for the event via www.platform-fashion.de
Footage of the past seasons and information on the current PLATFORM FASHION can be found at www.platform-fashion.de.
At FASHION LECTURES visitors will again have the opportunity to attend lectures on innovative topics from the fashion industry. Participants range from speakers of established companies to presentations of young start-ups. This season will see participation from: Yelp Deutschland, People Tree, Granpasso Digital Strategy, Fashioncheque, Styleranking Media, Barbara Frères Digital, Grey Germany, The Rocket Scientists und Fashion & Law Germany. Further details on the current schedule of FASHION LECTURES are available on www.fashionlectures.de.
PLATFORM FASHION and FASHION LECTURES are organised and implemented by Düsseldorf-based agency the fable. Objective of both events is to develop relevant formats for different target groups.