With 8 fashion shows, about 30 featured labels and over 5.000 expected guest, PLATFORM FASHION will successfully start its 8th season on Areal Böhler from July 21st till July 23rd. Supported by partners such as LEXUS Germany, ASUS and Broich Catering, the fashion show concept offers established brand as well as upcoming talent a unique opportunity to present their latest collections in a high quality manner during the CPD order days.
For the first time, PLATFORM FASHION will open the CPD order days in collaboration with PASSION FOR FASHION. The newly launched event THE FASHION RECEPTION #1 will take place at LEXUS FORUM DÜSSELDORF on July 14th.
SCHEDULE
Kicking of PLARFORM FASHION will be Studio Rundholz on July 21st at 18.00h. Celebrating the ten-year anniversary of the brand’s BLACK LABEL collection with a bespoke fashion show on Areal Böhler. Following at 21.00h, fashion and lifestyle company Breuninger will showcase selected highlight from current luxury collections to customers and celebrity guests.
The second day starts with avant-garde 3D print designs, when automobile company LEXUS Germany teams up with 3D print provider Voxelworld on July 22nd at 16.00h. At 21.00h fashion brand UNIQUE will close the day with its signature blend of glamorous silhouettes, clear-cut shapes and lavish embellishments.
On Sunday, graduates of the Akademie Mode & Design will present their innovative creations, proving once again that AMD makes developing an individual style a priority for each of its students. At 16.30h, FashionYard meets PLATFORM FASHION features carefully curated brands on the runway. Among the selected brands this season are Lyvem, Lensdorf and The Savage. In addition, the shown styles will be available for purchase at a pop-up market.
For the 5th time, fashion show PLATFORM FASHION SELECTED offers upcoming talent the possibility to stage their individual approach to fashion on the runway. The mixture of various concepts from brands such as Nadja Kiess, 7 Slim, Maison Common and CABO by MILKA will lead to an exciting space for creativity, which guests will be able to witness on Sunday at 18.30h. Following at 20.30h, a splendid fashion show by designer Thomas Rath is to be expected from its catchy title “Miami Night Fever”.
In order to meet the rising demand of B2C sales, a limited number of tickets is available for FashionYard meets PLATFORM FASHION, PLATFORM FASHION SELECTED and the Thomas Rath show via the ticket partner Eventim as well as official ticket counters. With opening selected shows to the public, PLATFORM FASHION reacts to the strong interest in runway shows by a fashion-conscious audience.
THE FASHION RECEPTION # 1
With every new season, PLATFORM FASHION strengthens its claim, to continuously grow as a networking forum for various styles and innovative ideas. Therefore, PLATFORM FASHION is launching a new event format in collaboration with PASSION FOR FASHION, the CPD feature of Rheinische Post newspaper: On Tuesday, July 14th, THE FASHION RECEPTION # 1 will welcome numerous opinion leaders and professionals from the fashion industry as well as other guests from the art, culture and business sectors at the Lexus Forum Düsseldorf. The get-together in informal atmosphere follows the motto DRINKS, FOOD, MUSIC AND NICE PEOPLE and marks the official opening of the CPD order days. DJ CHRISSI D will provide the musical backdrop at Lexus Forum Düsseldorf. A further innovation this season is the relaunch of the PLATFORM FASHION website. The objective of the new site is to focus on the platform concept and serve as an information hub, providing latest industry news from North Rhine-Westphalia and an overview of industry relevant events and news. In addition to LEXUS Germany and Broich Catering, this edition of PLATFORM FASHION is also supported by ASUS as a premium partner. “In our digital world, products that enable a mobile and individual lifestyle are increasingly important. And ASUS has shaped this development through numerous innovations. Highest quality standards, impeccably thought-through design and the awareness of customer needs are and always will be the focus of our product development. This also means having the courage to try new paths, in particular with products from our Zen series, which are characterized by an elegant and high-quality design. Thus, we are very much looking forward to be a part of PLATFORM FASHION this year and emphasis our commitment to unique design, “says Jan Schneider, Country Head of Business Unit Systems, ASUS Computer GmbH.
The venue for PLATFORM FASHION will be the Glühofenhalle with its adjacent outdoor area as well as the Alte Federnfabrik on Areal Böhler.
Special rates for accommodation are available through our official Partner hotels and subject to availability:
HOTEL INDIGO www.indigoduesseldorf.com
THE FRITZ www.the-fritz-hotel.de
HOTELFRIENDS www.hotelfriends.de