KIDS FASHION BY CWF – CYBEX – PICTUREPEOPLE

A new highlight in the PLATFORM FASHION schedule: The KIDS FASHION show is brought to the catwalk through the collaboration of PicturePeople, Cybex and the CWF Group.

With this show, PLATFROM FASHION adds the premium kidswear segment to its spectrum and thus serves the growing trend of high-quality children’s clothing. All CYBEX fashion collections are bold, pluralistic and multifaceted. They know how to surprise each year anew – especially on the PLATFORM FASHION runway. They will be paired with key looks from the Spring / Summer 2019 portfolio of CWF. The products of the licensee and manufacturer of premium children’s clothing, capture the style DNA of renowned labels such as Marc Jacobs or Chloé in a fashionable yet child-friendly manner. As the third partner of the show, PicturePeople will not only participate in the search for young models, but will also be present during the show with various photo campaigns.

CWF

With over 50 years of experience, Children Worldwide is Europe’s market leader in high quality and luxurious children’s fashion under license. The portfolio includes world-famous high-end brands. The CWF Group can offer unique expertise in the field of kidswear and ensure that all licensed products meet the requirements of the main brand in terms of quality, design and value. Premium brands like Chloé, GIVENCHY. BOSS, DKNY, KARL LAGERFELD KIDS, Little Marc Jacobs and Zadig & Voltaire is complemented by mid-priced brands such as Timberland, Billieblush, Billybandit and Carrément Beau. CWF products are available in more than 80 countries worldwide via more than 2,500 points of sale and 36 own stores.

www.groupecwf.com

CYBEX

For all tomorrow’s people – CYBEX offers child safety seats, baby carriers and strollers that are not only safe, but a perfect fit to the urban lifestyle of the parents. At the heart of the brand and its creative product development is the CYBEX D.S.F innovation approach: unique design combined with maximum safety and quality as well as intelligent functionality. CYBEX not only draws inspiration from current fashion trends, but also sets them in its own right. The brand does not only convince with its own design expertise, it also works with the world’s most talented young designers. This has already resulted in a number of sensational collaborations, for example with designers Jeremy Scott or Anna K, who, like CYBEX, stand for stylish non-conformism and modern joie de vivre. CYBEX uses PLATFORM FASHION to showcase its latest Fashion Collection.

cybex-online.com

PicturePeople

Fun + Professionalism = PicturePeople Photo Studios. Nearly 450 photographers turn photo shootings at 52 locations in Germany, Holland and Austria into an unforgettable experience. There are no limits to creativity, as each photo is unique and capture impressive memories. From colourful confetti over a whimsical feather pillow fight to neon colours that are lit up in the black light – the PicturePeople photographers give it their all to make the photos a real eye-catcher and the shoot a fun experience. Customers can choose from different categories such as Family, Friends, Couples, Beauty, Kids, Baby Bump and many more. The personal favourites may even be taken home directly after the photo shoot.

picturepeople.de