On occasion of Collection Première Düsseldorf, PLATFORM FASHION will successfully start into its 7th season in Düsseldorf from January 27th to January 29th with a total of nine fashion shows, over 30 participating labels and about 4000 expected guest. In collaboration with partners such as the City of Düsseldorf, ASUS, Broich Catering or LEXUS Germany, PLATFORM FASHION offers established designers and upcoming talent the opportunity to showcase their collection in a high quality way during the CPD order days.
This season, the following labels / partners will present their latest collections on Areal Böhler: AMD Akademie Mode & Design, Annette Görtz, Breuninger, FashionYard meets PLATFORM FASHION, PLATFORM FASHION SELECTED / Delicate Love / Beate Heymann / Maison Common / NADJA by Nadja Kiess as well as Thomas Rath.
In charge of the models’ impeccable hair will be this season’s hair and styling partner NEWSHA private haircare: „Meeting the right one – isn’t that what life is about? So when „the right ones“ have finally found each other, things start picking up, leading to success as well as loads of fun! The collaboration between PLATFORM FASHION and NEWSHA has been like this from day one and we are thrilled about this new partnership. Our NEWSHA private haircare team will dedicate all of their creative energy to support the designers and one thing is already for sure: NEWSHA is the best thing that could have happened to you”, says Sabrina Kleinhans, Head of Styling, NEWSHA.
Again, lots of celebrities are expected among the PLATFORM FASHION crowd, including VIP front rowers as well as celebrity models on the runway. Breuninger has already confirmed Rebecca Mir and Massimo Sinato as well as Monica Ivancan as guest. A further highlight is the presence of Pro7’s Germany’s Next Topmodel participants Melek Civantürk, Sandy Provazek and Elena Kilb on the runway. In addition the following guest are expected:
Mara Bergmann, Elna Magret zu Bentheim, Sua Amoa, Liz Baffoe, Giulia Siegel, Giovanni Zarella, Elena Bruhn, Anna Hiltrop, Elna Magret zu Bentheim, Marco von Reeken, Annett Möller, Daniela Michalski, Anna-Katharina Samsel, Patrick Mölleken, Ira Meindl, Miriam Lange, Max Giermann, Madlen Kaniuth, Michaela Schaffrath, Natalia Osada, Sandra Kuhn, Katja Burkard, Birgit Schrowange, Sandrine Molenda, Taynara Wolf, Miriam Lang, Laila Hamidi, Julia Prillwitz, Nelson Müller, Angie Herzog, Madeleine Krakor, Gerald Asamoah and many more.
In order to meet increasing demands from B2B sales, a limited number of tickets to the shows of FashionYard meets PLATFORM FASHION, PLATFORM FASHION SELECTED and for the first time also Thomas Rath, will be available shortly via our ticket partner Eventim as well as official ticket agencies.
On Sunday, January 29th, following the FashionYard meets PLATFORM FASHION runway show, the collections of participating designers will be available for sale on a designated pop-sales area.
Artist Ivan Beslic is responsible for the design of the new PLATFORM FASHION campaign motif. The self-taught artist is considered one of the new shooting stars of the urban art scene. His paintings combine graffiti and street art elements and are inspired by Hip Hop beats and rhythms. His style his unique and highly recognisable. Thousands of seemingly randomly drawn marker lines come together to – literally – form the big picture: in this case, a flower motif in fresh shades of green and lilac.
In addition to Broich Catering and LEXUS Deutschland, ASUS will be on board for the first time as a premium partner of PLATFORM FASHION. The technology company develops and manufactures products with the highest standards in terms of quality and design, perfectly tailored to the individual needs of the users. Especially with products such as the ZenFones and ZenWatches, ASUS sets new trends. With intelligent technology and the award-winning design, ASUS is constantly succeeds to inspire the fashion and lifestyle scene. “The name ASUS not only stands for quality and innovation, but also, especially for products of our Zen series, for elegant and high-quality design. That is why we are particularly pleased to be present at PLATFORM FASHION this year for the first time. Notebooks, smart-phones or smart-watches are, in a sense, accessories that express individuality and personality, “says Jan Schneider, Managing Director of ASUS Computer GmbH Germany.
Special rates are available through the official PLATFORM FASHION partner hotels:
HOTEL INDIGO www.indigoduesseldorf.com
THE FRITZ www.the-fritz-hotel.de
HOTELFRIENDS www.hotelfriends.de
Media partners and buyers can sign up to receive news on the event via www.platform-fashion.de/akkreditierung. Images and videos of the previous seasons as well as information on the upcoming season of PLATFORM FASHION are available
PLATFORM FASHION is organised and implemented by agency the fable.