Successful fashion show concept PLATFORM FASHION will take place from July 21st to July 23rd on Areal Böhler, simultaneously with the Düsseldorf order days. Using the historic industrial buildings as a stunning backdrop, runway shows of several fashion brands will be staged in a truly unique manner. For the coming season the Glühofenhalle as well as the Alte Federnfabrik will function as event locations.
Along with professionals from the fashion industry, selected media as well as celebrity guest, several shows will be open to the fashion-conscious public.
Joining the event as premium partner is automotive manufacturer LEXUS Germany, who will collaborate with 3D print supplier VOXELWORLD, presenting extraordinary 3D printed designs in a bespoke runway show. In addition, fashion and lifestyle company BREUNINGER, luxury evening wear brand UNIQUE as well as designer Thomas Rath have confirmed their participation. Guest can also look forward to two more spectacular shows from the renowned AMD AKADEMIE MODE & DESIGN as well as FASHION YARD MEETS PLATFORM FASHION. The latter will be followed by an exclusive sales event, where all shown products can be purchased. The well-established PLATFORM FASHION SELECTED show will feature latest collections from labels such as MAISON COMMON, NADJA by Nadja Kiess and CABO by MILKA
“Areal Böhler provides ideal conditions for our PLATFORM FASHION concept. We are able to create a high level of brand attention by reaching out to a broad audience. With the upcoming eighth season, the concept is now firmly anchored in the show schedule and has definitely become a central platform for fashion happening around the CPD. We are convinced that the creative staging of fashion inspires and excites people. Which in turn motivates us to continuously develop our concept”, says Jonas Klingenstein, Managing Director of the executing agency THE FABLE.
This season, PLATFORM FASHION will be supported by premium partners ASUS, BROICH CATERING and LEXUS Germany.